Clayton Anderson Collection
SC2004.006

Summary Information

Repository
Charles M. Schulz Museum and Research Center
Creator
Clayton Anderson
Title
Clayton Anderson Collection
ID
SC2004.006
Date [inclusive]
1970-1994
Extent
0.95 Cubic feet
Location note
Collection is stored offsite. Advance notice is required for access to the collection. Please contact the Charles M. Schulz Museum and Research Center for paging and appointment information.
Language
English

Preferred Citation note

Clayton Anderson Collection, SC2004.006, The Charles M. Schulz Museum and Research Center, Santa Rosa, California.

Return to Table of Contents »


Biographical/Historical note

Historial

In 1968 the United States Department of the Interior Bereau of Land Management (BLM) initiated the Johnny Horizon program to promote public awareness of BLM administered land. The Johnny Horizon character was dressed as a rugged outdoorsman who valued nature preservation. The Johnny Horizon campaign, through Clayton Anderson, an employee of the BLM, worked with Charles M. Schulz in 1970 to create promotional material with Peanuts characters describing how one could help cleaning up the environment. The progam would also see the participation of singers Johnny Cash, Burl Ives, and Glenn Campbell promoting Johnny Horizon's message. The program was endorsed by President Gerald Ford with Proclamation 4315 "Johnny Horizon '76 Clean Up America Month" in 1974.

In 1976 the program reached its peak with the "Let's Clean up America for our 200th Birthday" campaign. In 1977 a report from the United States Commission for Civil Rights entitled, "Sex Bias in the U.S. Code" suggested that the use of male characters, such as Johnny Horizon, should be supplemented with a woman figure who equally cared about the environment. After 1977 the Johnny Horizon character was seldomly used.

Biographical

Clayton Anderson owned and operated a stained glass studio in Washington D.C.. He met Charles M. Schulz when he reached out and asked for permission to use the Peanuts characters in his art in 1967-68. Schulz would commission Anderson to produce stained glass artwork for the Redwood Ice Arena in 1969. The relationship continued when Anderson asked Schulz to participate in the "Johnny Horizon" campaign.

Return to Table of Contents »


Scope and Contents note

This collection consists of campaign memorabilia for the Johnny Horizon Enviromental Program. Charles M. Schulz contributed artwork for this campaign in the early 1970s. The artwork featured Snoopy and Woodstock promoting ecology, conversation, and cleaniness. Clayton Anderson worked on the Johnny Horizon campaign through the U.S. Department of the Interior. This collection also contains material from the Harrison Memorial Library Benefit Auction. The auction was organzied by Clayton Anderson and featured artwork by Charles M. Schulz.

Return to Table of Contents »


Administrative Information

Publication Information

Charles M. Schulz Museum and Research Center

2301 Hardies Lane
Santa Rosa, CA, 95403

Conditions Governing Access note

Collection is open to researchers by appointment.

Return to Table of Contents »


Controlled Access Headings

Personal Name(s)

  • Schulz, Charles M. (Charles Monroe), 1922-2000

Return to Table of Contents »


Collection Inventory

Johnny Horizon Campaign Material 1971-1976  (Bulk, 1971-1976)

Box Folder

Johnny Horizon Enviromental Program Pounce on Pollution Handbill 1971 October 

1 1

Johnny Horizon Enviromental Program Pounce on Pollution Handbill 1971 October 

1 2

Photocopy of Snoopy Vulture drawing from Charles M. Schulz to Clayton Anderson. 1970-1979 

1 3

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 4

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 5

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 5

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 5

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 5

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 5

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 6

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 6

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 6

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 6

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 6

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 6

Johnny Horizon Enviromental Program Pounce on Pollution Bookmark 1972 March 

1 6

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 7

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 7

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 7

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 8

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 8

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 8

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 8

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 9

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 9

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 9

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Poster 1972 January 

1 9

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 10

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 10

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 10

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 10

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 10

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 10

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 11

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 11

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 11

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 11

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Poster 1972 January 

1 11

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 12

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 12

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 12

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 12

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 12

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 13

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 13

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 13

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 13

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Poster 1972 January 

1 13

Johnny Horizon Environmental Program Pounce on Pollution Poster 1972 January 

1 14

Johnny Horizon Environmental Program Pounce on Pollution Poster 1972 January 

1 14

Johnny Horizon Environmental Program Pounce on Pollution Poster 1972 January 

1 14
Oversize

Johnny Horizon Environmental Program Join the Johnny Horizon Team- It's a Winner Oversize Poster 1972 January 

1

Johnny Horizon Enviromental Program Hi! I'm Johnny Horizon's new Partner. I Need Your Help Oversize Poster 1972 January 

1

Johnny Horizon Enviromental Program Bend a Little Pick up A lot Oversize Poster 1972 January 

1

Johnny Horizon Environmental Program Pounce on Pollution Oversize Poster 1972 January 

1
Box Folder

Photocopy of Johnny Horizon Campaign Poster 1973 July 

1 15

Photocopy of Johnny Horizon Campaign Poster 1973 July 

1 15

Return to Table of Contents »


Johnny Horizon Campaign Photographs 1970 

Box Folder

Photograph features Charles M. Schulz holding a Johnny Horizon '76 informational folder. There is a Johnny Horizon "Pounce on Pollution" poster hung next to Schulz. 1970-1976 

1 16

Photograph features Charles M. Schulz standing next to a Johnny Horizon '76 campaign cardboard stand. 1970-1976 

1 16

Photograph of ice skater Karen Kresge looking at a Johnny Horizon '76 informational folder. 1970-1976 

1 16

Photograph of ice skater Karen Kresge standing next to a Johnny Horizon '76 cardboard promotional stand. 1970-1976 

1 16

Photograph of Charles M. Schulz being filmed inside his studio. On his drawing table is a Sunday strip from 12/12/1971. On top of the strip is a paper with Johnny Horizon '76 Washington D.C. 20240. 1970-1976 

1 16

Return to Table of Contents »


Harrison Memorial Library Benefit 1994 

Box Folder

Carmel Residents Association Benefit for the Harrison Memorial Library Silent Auction Catalogue 1994 October 

1 17

Carmel Residents Association Benefit for the Harrison Memorial Library Silent Auction Catalogue 1994 October 

1 17

Carmel Residents Association Benefit for the Harrison Memorial Library Silent Auction Catalogue Addendum. 1994 October 

1 17

Carmel Residents Association Benefit for the Harrison Memorial Library Invitation 1994 October 

1 18

Carmel Residents Association Benefit for the Harrison Memorial Library Invitation 1994 October 

1 18

Carmel Residents Association Benefit for the Harrison Memorial Library Invitation 1994 October 

1 18

Carmel Residents Association Benefit for the Harrison Memorial Library Invitation 1994 October 

1 18

Carmel Residents Association Benefit for the Harrison Memorial Library Flyer. 1994 October 

1 19

Photograph of Charles M. Schulz receiving an award at the Carmel residents association benefit for the Harrison Memorial Library. 1994 October 

1 19

Photograph of Clayton Anderson sodering a stained-glass flower. 

1 20

Return to Table of Contents »