Greetings, Charlie Brown! An Early Look at Peanuts and Hallmark
January 23–July 12, 2020
Upstairs Rotating Gallery
With their friendly and familiar faces, the Peanuts Gang leapt off the comics page and into our lives in the early 1960s, due in large part to longtime editor at Hallmark Greeting Cards, Arnold Shapiro, an early Peanuts fan who fostered the iconic partnership between the two global brands. Since their introduction in 1960, over one billion Hallmark Peanuts greeting cards have been sold. Their immediate popularity inspired a variety of other Hallmark products featuring Peanuts characters—stationery, partyware, ornaments, candles, books, and more—that have been sold and treasured in over 100 countries worldwide. But it was nearly not so! Discover the early connection between Peanuts and Hallmark through a display of original prototype sketches by Schulz, product mock-ups, and early Hallmark products.